For Retail and ecommerce stores, trends are changing fast! But it’s a big win for the companies who manage to catch what’s trending during which season. They will be well equipped to deal with what’s to come.
On the other end of the spectrum, shoppers are getting used to having smooth-sailing shopping experiences. They want easy access and look out for companies that can meet their needs.
For the fashion and apparel segment, the summer is a challenging period. Take bikini´s for example, when do women actually start searching for their summer bikinis?
This is Google’s shopping search query for ‘Bikini', in the UK market.
Searches start to pick up in March and peaks somewhere around Mid-July. The local trends that fluctuate during 2018 are also interesting to analyze.
So it’s quite apparent that in 2018, the high-rise bikini search was really booming, as that was the new style.
Catching this trend early on in the year will make a huge impact on the performance of your sales during the summer, and have you well-equipped to meet the demand.
Act on these trends and make sure that the intent is stated clearly using Headline 1 - ‘high rise bikini’
Just like cupshe.com is doing.
Tools you can use -
Google trend is a great tool to find these general trends
It’s a free tool, so test it yourself!
Ecommerce companies are always on the go!
All sorts of things!
It has been reported that Sunday evening is the golden hour for online shoppers.
On the other hand, Sunny Saturdays in summer make up the worst time of the year to shop, cause people are rattled up and need to go somewhere to unwind and relax.
Get in touch with us to know how we can scale your ecommerce sales in just the first 3 months and bring home the sales. And all of it for a two-bit fee =)
So keeping all this in mind, will help you plan ahead to launch your promotions.
Read about how you can successfully boost your sales using Google Ads.
And as always, shopping is a pleasant experience and it’s best when everything, right from your product to your strategies can be packaged into neat little boxes, as these are all steps in the right direction.
At AdHelp.io, we have automated the work of spotting the micro trends. We’re on the up and up of what keywords are trending, so you can instantly start advertising with them. To learn more actionable insights, join our upcoming webinar and learn how to set targets.