Boost seasonal sales for Ecommerce using Google Ads

It’s a beautiful time, you’re happy tonight... Shopping in a Winter Wonderland!

Every season comes with its own charm and from a business point of view, the retail industry gets into tight gear during the holidays! 

Time is limited and you have to make most of the season to capture the market of online shoppers, and re-direct them to shop on  your website. 

Why your time is limited when you are an SEM/Paid Search specialist?

You know better than anyone else that your time is your most valuable commodity. 

Hopefully, your CMO or manager understands why.

I know that anyone, who has ever been responsible for a Google Ads account during a seasonal sale like Black Friday, knows it's a tough challenge.

Knock your socks into your teeth kinda tough! 

And you still manage to get it done. Props to you! 

With many products, brands and categories, it's an impossible task to handle perfectly. You have to cut corners, strategise, prioritize and act fast. You feel like a 10 armed robot, trying to hold it all together. 

And then comes the burnout...

This is what it typically looks like in the office just before the launch of your companies biggest campaign -

The challenge with scheduling offers on Google Search

Let's look at the examples below. Which text ad would you click on, if your search query was “buy Nivea lotion”.

Based on the data we collected for a large number of ecommerce companies the one with a clear offer stated in the ad will stand out and win the majority of clicks.

Just adding a promotion extension on all text ads is not enough. Google’s own research shows that 'Headline 1' is the most read part of the ad-copy.

That’s why what your customers are searching for, should be in Headline 1

Promotion extensions are great to take up more advertising space, however, it is just not enough to catch the attention of today´s buyers. 

Let’s say that you have more than 300 products (which is quite a small store for most companies). You run sale offers twice/month on different brands and categories. You will need to go into Google Ads and manually edit your Ad copy for all the different Ad groups which you want to change. You also need to remember to change them back to the original price. 

Be vigilant about this🕵️

Most people make this mistake, so after a couple of months, you will probably have some Ads showing up at the wrong prices, thus getting dissatisfied users (angry -baby customers)

Good luck Customer Support! 😅

What you will also have a challenge with, is performance data like conversions, ROA'S, and conversion value. Which will make it hard for Google’s bidding algorithm to understand if it should bid up or down. 

Read up about the benefits of Google Ads here.

To make your life easier, our Google Ads specialists and data scientists have set out to solve this for you. The promotional tool will launch your ads and drive the traffic to your website, so you can sit back and focus on the bigger picture. 

• The tool locates the best Ad copy that should be used as a template for all your promotional endeavors
• The tool will pause all your standard ads to show only your most amazing offers, so it can rope people in.
• Simplify customer search experiences when tied up with your brand

Once your modern day marketing is taken care of, you have to consider,  what else can you do to grow your business?

• Start scheduling all your offers for the year.
• Focus on improving customer support
• Save time to get more out of all your promotions

Read more about planning your promotional calendar here

Learn how world class ecommerce companies run their promotions on Google Ads. Sign up for next week's webinar.

Having said all that, Get into the swing of things, so everyone can buy your things ✌️