Top 6 USP’s for ecommerce stores to increase click-through rates (CTR)

Brother Google, what do any of these words mean? Read on, and this will be the clearest version of understanding CTR (click-through rate) in Google Ads, that you’ve ever read!

CTR - Click-through Rate (this is the percentage of people who clicked on your online ad after seeing it) 

And this is calculated in terms of percentage using impressions data in Google Ads.  

USP’s - Unique Selling Points (in reference to what I like to call the ‘data game’)

Let’s play!

All businesses follow a simple law of averages formula.

If 10 people click on your Ad and view your product, it is probable that at least 1-2 will purchase something, and to that end, it's important to get your CTR up.

Low CTR can bring down the quality score of your Ads too. 

On a side note keep in mind that historical data is permanent in Google’s database. That means that if you had a keyword with bad CTR, pausing or deleting it won’t do much, as it will be calculated into your historical CTR performance.

So it’s better to do your research on good keywords extensively; or better yet, hire experts on the case so you can go through the experience smoothly. 

Here are some tips to increase CTR on your ads --

Ad Extensions

Imagine eating a 100g bar of Toblerone, delicious for sure, but imagine biting into the giant-sized 400g bar of Toblerone.

What fun, and so much of yum! 

Ad extensions are essentially that. 

They are super-sized!

This new feature in Google is really easy to create and makes your ad bigger, better and more accessible. It is one of the best ways to improve your CTR and better your campaign’s performance. 

Extensions give better details, and yields value to your ad. You can add in descriptions as well so that people are persuaded to click on your ad. 

Using Long-Tail Keywords

It’s been proven that longer tail keywords have higher CTR. Their impression share may be much smaller compared to short-tail keywords, but people searching for long-tail keywords are specific because they’re in the market to buy and if you gauge their intent then you’re set!

New Offers

When you give new offers to your customers, it balances out the old offers that are there on the page. 

Time-limited offers are great as well for creating urgency.

When you put a ‘50% sale only till 9 PM’, then people will be more likely to avail of those offers. It establishes a direct call to action which users can partake of and they’ll be tempted to grab the discount on the spot!

Taking the Toblerone example again, not because I’m dreaming in chocolate, but because it fits, so let’s just roll with it😄; you can buy Toblerone from so many websites online, but say your customers see a ‘40% off Toblerone only today’

They’ll be hooked man!

It’s a given, so sit back and look forward to the daily sales report!

Poor offers sometimes result in high click-through rates but lower conversion rates. So you have to play around with your discounts as eventually, it will bring in the desired result.

New offers are known to convert 5 times better than old offers do.

The 3 P’s of AdHelp.io ads with the highest CTR!

• Price
• Promotion
• Position

If you highlight your discounts with a good promotion and the price clearly mentioned underneath, you’re golden!

You’ll get the most clicks on your ad and you’ll be in the best position.

Highlight your services

If you’re an excellent company with a product or service, and there are many places that can benefit from that, toot your own horn! Make sure you mention any free consultations, discounts or trial periods that your company is offering.

If you have expertise in a certain area and are the best at what you do, make sure you draw attention to that fact. #braggingrights! 

Time of the Day & Day of the Week

Just like there’s the best time to publish posts on Instagram and Facebook so maximum people can view them, similarly, there are certain times in the day where CTR’s gain good traction.

It is only through trial and error that you can know what is the best time for your particular ad to make the rounds because it really depends on your product. So you have to play around with that knowledge.

And you can test which times in the day help bring up the quality score. This will ensure that the clicks keep checking-in. 

Read about setting your targets with Google Ads. 

Expected CTR - It’s all about hedging your bets. If your keywords have an average or above-average status compared to other keywords, it’s a very positive sign.

Actual CTR - If you can raise your CTR, then it’s a given that your quality score will go up and it will cost you less in the long run as your ad rank status will go up and you’ll be a worthy asset for Google. 

Use Humour To Stand Out

Everyone loves to laugh and the best way to engage and be relateable to your audience is by making them chuckle.

You should always use language that stands out and catches people’s attention. 

Let’s say you sell a special brand of headphones, you could do something like - ‘Buy these headphones, amp up your pheromones’

Or if it’s a soda brand, perhaps - 

‘Try our soda pop this summer, happy-hop out of the slummer!’

If it’s catchy, it helps get your ad noticed and people will remember your brand. 

So there you have it, implement these 6 tricks into your Google Ads and fingers crossed that your sales go through the roof!

You’ve done absolutely everything you could have to get your product advertisement out there and since you believe in your brand, just allow the chips to fall where they may =)

Join this week's webinar, and learn more about how AdHelp.io can help grow your sales